Hi CDN,

I'm trying to create some new copy for our product entry.
 
Do you have anywhere best practice guidelines as to what you expect in each section.
(apologies if I have just missed it)
 
For example, the 'features' section would you expect a bulleted list of
features here or a more wordy description of features?  Or in the details
section would this be written around the more 'technical' details or be an
expansion of 'description' copy?
 
In the Phase 1 walkthrough webinar you have used bulleted lists in the majority
of copy sections (other than the summary) and I want to make sure we follow the
right style guidelines before working on said copy.
 
Paul Kitchener
Marketing Communications Manager
Speakerbus Technology



More to Come:
 - Styleguide is work in progress
 - Current Recommendations:
A.  Description=Overview Paragraph + Bullets.  You can even embed url in the txt if you want to send user to a seperate Browsse window for more details.
Example:
 
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur:

Rapid Server Recovery ¿ Conduct rapid, verifiable server recovery within a single data center to dissimilar hardware for a faster return to service at a lower cost
Disaster Recovery ¿ Improve business continuity by restoring critical operations quickly across multiple sites at a level of price-performance never before seen
Data Center Consolidation and Relocation ¿ To ensure that these complex projects are streamlined and goals are met, quickly capture and deploy system images to new hardware, while consolidating the infrastructure either within the data center or to a new location
The Next Generation of Data Center Virtualization ¿ Optimize IT hardware assets for workload balancing, testing, QA and energy consumption from one management console. Enable Business Systems Portability and virtualization throughout the data center

B.  Features = Para + Bullets
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur
 
C.  Details=Full Datasheet...You could leave this Blank and instead Upload Collateral like a Datasheet for portability and download
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
 
D.  Support = List of Services, Professional and Technical in the Fixed Fields
For Professional Service,please review <company url for Professional Services>
For Technical Services, please list Webpages, Mailers, Toll free #s and Hours of Operations
List Contacts, Service Sales Managers for Engagment.