Cisco MediaSense is an open standards, network-based platform that provides recording, playback, live streaming, and storage of media, including audio and video, with rich metadata to facilitate easy use. Cisco MediaSense provides an efficient, cost-effective foundation for capturing, preserving, and mining conversations

MediaSense uses Web 2.0 Application Programming Interfaces (APIs) to expose its functionality to third-party customers so they can create custom applications.

Note: Cisco MediaSense, Unified Media Recording Platform (Unified MCP) and Open Recording Architecture(ORA) and currently used interchangeably in documents, UIs, and APIs.