What is Media Awareness?

Introduction

Media Services Proxy uses lightweight packet inspection techniques on standards-based signaling protocols. Media Services Proxy produces flow metadata attributes that can be shared among network nodes. MSP uses a variety of standard signaling protocols (SDP, SIP, H.323, H.245, RTSP, mDNS, etc.) to learn about the characteristics of endpoints and applications from legacy systems and 3rd party endpoints, allowing sharing of flow attributes amongst network nodes. The information learnt can be seamlessly integrated with various other services in the network like bandwidth reservation for flows, differential treatment for these flows along the network and easy deployment of end points in the network.

MSP is a software capability running on selected Cisco routers and switches that can learn information about devices connected to them. For endpoints that use the standard signaling protocols supported by MSP, no change should be required on the endpoint side. Once the device and flows coming from end points are identified, MSP provides a platform for the user to enforce policies in the network that are aligned to business priorities in a logical and intuitive manner.

Benefits

Benefits for MSP CDN Partners include:

  • Seamless end point integration with the Pervasive Cisco Network: benefiting a wide installed base without end point upgrades or additional development

Provide customers:

  • Ability to get prioritize traffic based on business policies for optimal quality

  • Reduced integration & deployment costs

  • Easy deployment and management of video end points, which mitigates admin complexities: one of the key current challenges in surveillance and conferencing space

Technology Details

MSP uses a variety of standard signaling protocols (SDP, SIP, H.323, H.245, RTSP, mDNS, etc.) to learn about the characteristics of endpoints and applications from legacy systems and 3rd party endpoints, allowing sharing of flow attributes amongst network nodes.

Core Overview Documentation

Architecture Diagram