AquaStar is a leading seafood distributor in the United States. Click the link below to see how this global seafood company used the Cisco Smart Business Portal to acheive a new level of efficiency, increase sales and improve customer service while maximizing the value of their CRM and Supply Chain application investments.

In this case, there was low CRM adoption across the business and salespersons had to use multiple applications, reports, and data sources in order to complete the sales process. Customers who called in had to wait while the salesperson searched for information about the customer. Salespersons were challenged with getting a complete picture of the customer because information was burried in separate applications. Interpreting all of the information to reveal the sales opportunity at hand was not always easy.

These are common business challenges that many businesses experience. The business challenges and solutions outlined in the case study should help you spot an opportunity with your customer. I encourage you to explore how the Smart Business Portal might help address your customers needs. Have questions? Use the forum to get in touch with the product team to assist you.

Case Study Cisco Smart Business Portal - AquaStar Case Study

Sean Beierly
Marketing Manager
sbeierly@cisco.com