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  <title>Business Development - Go to Market</title>
  <link rel="alternate" href="http://developer.cisco.com/c/message_boards/find_category?p_l_id=&amp;mbCategoryId=1062703" />
  <subtitle>This forum is used to discuss Smart Business Portal business development and go to market topics. Example topics are: - Ongoing consultative opportunities - Enhance your Unified Communications Strategy with the Smart Business Portal - Positioning - Business Impact .... and more</subtitle>
  <id>http://developer.cisco.com/c/message_boards/find_category?p_l_id=&amp;mbCategoryId=1062703</id>
  <updated>2013-05-25T14:40:08Z</updated>
  <dc:date>2013-05-25T14:40:08Z</dc:date>
  <entry>
    <title>VocalMash is Technical Support Resource for CSBP</title>
    <link rel="alternate" href="http://developer.cisco.com/c/message_boards/find_message?p_l_id=&amp;messageId=1858872" />
    <author>
      <name>Derek Downs</name>
    </author>
    <id>http://developer.cisco.com/c/message_boards/find_message?p_l_id=&amp;messageId=1858872</id>
    <updated>2009-12-23T02:36:25Z</updated>
    <published>2009-12-23T02:36:25Z</published>
    <summary type="html">For both sales and technical support for the CSBP, contact VocalMash, a Cisco Developer Program Solution Developer Partner at [url= ]mailto:info@vocalmash.com[/url] or [url= ]http://www.vocalmash.com[/url]. Cisco has transitioned the on-going development and support to VocalMash for the CSBP as of October 2009.</summary>
    <dc:creator>Derek Downs</dc:creator>
    <dc:date>2009-12-23T02:36:25Z</dc:date>
  </entry>
  <entry>
    <title>Pro services opportunity: Envisioning Phase for SBP views...</title>
    <link rel="alternate" href="http://developer.cisco.com/c/message_boards/find_message?p_l_id=&amp;messageId=1062705" />
    <author>
      <name>Andrew Cadwell</name>
    </author>
    <id>http://developer.cisco.com/c/message_boards/find_message?p_l_id=&amp;messageId=1062705</id>
    <updated>2008-09-17T10:37:58Z</updated>
    <published>2008-09-17T10:37:58Z</published>
    <summary type="html">To create a successful mashup that integrates communications to optomize business process, its important to formalize the envisioning process. For client side value applications and "layer 8" integrations, its important to conside the User Experience or UX as a key driver for the solution. This envisioning can then drive the final solution. The fomalized process looks like this and is a billable pro-services opportunity...

1. Vertical Requirements/User Roles
2. Evaluate User Environments
a. Desktop
b. Applications
c. WWW relevance
d. Business Processes
e. Communications Processes
f. Thought Processes
3. Discover technical requirements
a. Web based
b. API integrations
c. Database integrations
d. Webparts
e. etc
4. State Impact
a. Strategic(business)
b. Tactical(user)
5. Solution Overview
6. User Experience(UX)
a. Defines Views
b. Thought-flow
c. Communications
7. Technical feasibility
a. CTI/Telephony integration
b. Defines application connectors
c. Webparts functionality
8. Document
a. Solution Overview DOCS
i. Impact
ii. Solution Overview
iii. (UX) Diagram
iv. Technical Diagram
b. Preliminary SOW 
c. Planning SOW

Good Selling...</summary>
    <dc:creator>Andrew Cadwell</dc:creator>
    <dc:date>2008-09-17T10:37:58Z</dc:date>
  </entry>
  <entry>
    <title>Gaining instant competitive advantage (and a good selling resource)</title>
    <link rel="alternate" href="http://developer.cisco.com/c/message_boards/find_message?p_l_id=&amp;messageId=1062708" />
    <author>
      <name>Andrew Cadwell</name>
    </author>
    <id>http://developer.cisco.com/c/message_boards/find_message?p_l_id=&amp;messageId=1062708</id>
    <updated>2008-09-11T09:08:05Z</updated>
    <published>2008-09-11T09:08:05Z</published>
    <summary type="html">Its true...if you are competeing with Avaya, Shoretel, Mitel or whoever,
you can OUT OF THE BOX show integration and functionality with many CRM
and ERP applicaitons. Would your customer be influenced if they could
add relevance to a large investment that they have made into another
vertical or horizontal applicaiton? LOW HANGING FRUIT: 
-MS CRM
-Sales Force.cm
-MS Great Plains
-Archtics(Ticket master, sports and entertainment CRM)

KickStart can use nearly ANY application environment to pull through
your UC deal. Integration and mashups are what we do...we can connect nearly any application to Cisco UC. We can also help you sell your deal by ligning up customer business goals and processes with UC product and service utility scenarios. We have helped with some of the largest and most complex Cisco UC deals, and will be glad to help you too. Contact andyc@kickstartall.com for more info.</summary>
    <dc:creator>Andrew Cadwell</dc:creator>
    <dc:date>2008-09-11T09:08:05Z</dc:date>
  </entry>
  <entry>
    <title>Building a vertical solutions for fun and (big) profit is easy with SBP</title>
    <link rel="alternate" href="http://developer.cisco.com/c/message_boards/find_message?p_l_id=&amp;messageId=1062710" />
    <author>
      <name>Andrew Cadwell</name>
    </author>
    <id>http://developer.cisco.com/c/message_boards/find_message?p_l_id=&amp;messageId=1062710</id>
    <updated>2008-09-11T09:03:11Z</updated>
    <published>2008-09-11T09:03:11Z</published>
    <summary type="html">Vertical practices are easy to build in the UC suite from Cisco,
especially with tools like CUAE and Smart Business Portal. Create a
relevant enhancement to an industry standard business process. You can
use the Smart Business Portal as the application environment- and oh ya,
you can submit it for SIP for big bucks too!! Here are 2 examples...the
possibilities are ENDLESS...

Medical - Mashups of EMR and schedulers, inbound calls can be cross
referenced for unrelated condtions...example- Mrs Smith calls for a
prescription, and can be reminded that her duaghter is due for
vaccinations, and that her insurance claim has been paid in full from
last quarter. She schedules her duaghter, and 48 hours before the
appointment, and auto-dialer calls her to remind her of the appointment,
and then allows her an interaction with the Clinic Management System to
rebook the appointment. 

Finance- Regional financial institutions are suffering due to the
current financial markets and mortgage meltdowns, but there are
opportunities to capture and retain market share in the recent rash of
brokerages going under. Many finacial institutions are cashing in on
this by beefing up or creating retail brokerages: a 1 stop shop for
clients. Mashups of these systems can add massive value when a high
value client calls in to place a trade, apply for a mortgage, etc. Cross
sell opportunties exist by trending data and customer behavior. Customer
loyalty is enhanced by practive auto notifications of fast changing
financial conditions....a real scenrio: Mr. Trader's portfolio has a
holding that suffers a 10% loss in one trading day. He is contacted
Automatically by his bank's communications manager and is notified of
the loss. he is then given te option to place a trade, sweep the funds
into a safe money market account, do nothing, or talk to the RB manager
to get advice. All automated, all for the cost of a discount brokerage
comission. Mr. Trader has peace of mind becuase he knows that his banker
has his back. 

KickStart is available to all Cisco UC partners equally to help create
these types of Vertical communications enhanced business processes and
intelligent mashups using the Smart Business Portal and connectors
between Cisco UCM and business pocess applications. We are not a Cisco
partner in the traditional sense. You sell it, you run it, you get the
hardware and services margins....we dont do that. What we DO is help you
become an expert relevant to your customer's BUSINESS, so that they can
become more relevant to THIER customers....

Good Selling....</summary>
    <dc:creator>Andrew Cadwell</dc:creator>
    <dc:date>2008-09-11T09:03:11Z</dc:date>
  </entry>
  <entry>
    <title>Smart Business Portal- is it unique?</title>
    <link rel="alternate" href="http://developer.cisco.com/c/message_boards/find_message?p_l_id=&amp;messageId=1062712" />
    <author>
      <name>Andrew Cadwell</name>
    </author>
    <id>http://developer.cisco.com/c/message_boards/find_message?p_l_id=&amp;messageId=1062712</id>
    <updated>2008-09-11T09:00:09Z</updated>
    <published>2008-09-11T09:00:09Z</published>
    <summary type="html">One of the beautiful differentiators with this product ater working with
it for several months is that out of the box it defines Unified
Communications- it is able optomize "layer 8" functionality- the point
above the OSI model where the USER interfaces with the application
layers, and acts as the hub between I/O processes.

To the best of my knowlege, this is the only product that is able to
mash up several applications at once within the Cisco UC environment and
present the knowlege worker with job relevant, customer centric data at
the time of an inbound contact. 

Is anyone aware of any other application that can be used to do this? 

How would you use this functionality to increase business relevance for
customers?</summary>
    <dc:creator>Andrew Cadwell</dc:creator>
    <dc:date>2008-09-11T09:00:09Z</dc:date>
  </entry>
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