One of the beautiful differentiators with this product ater working with
it for several months is that out of the box it defines Unified
Communications- it is able optomize "layer 8" functionality- the point
above the OSI model where the USER interfaces with the application
layers, and acts as the hub between I/O processes.

To the best of my knowlege, this is the only product that is able to
mash up several applications at once within the Cisco UC environment and
present the knowlege worker with job relevant, customer centric data at
the time of an inbound contact.

Is anyone aware of any other application that can be used to do this?

How would you use this functionality to increase business relevance for
customers?