Overview

Technical Benefits

Customer Benefits	Enabling Features
Improved Customer Service	§ Screen Pop of all customer information across the company and multiple data sources § Business Intelligence portal provides central focus point for sales, service and communications tools
Higher Employee Productivity	Desktop Productivity Features: Click to Dial, Screen Pops, Automated Call Tracking Reduced time searching for customer information and documenting details Employees have access to all tools and information they need to service customers in the Smart Business Portal Solution for all connected users regardless of location
Improved Operational Efficiency	§ Automated Call Tracking § Smart Business Portal helps to streamline how customer interactions are handled
Reduced Errors / Streamlined Workflow Processes	§ Automated Call Tracking eliminates data entry errors by employees when tracking phone calls § Utilizing CTI integration along with Smart Business portal tools enables employees to have visibility into all areas of customer touch points with the business
Aides in CRM adoption	Reinforces work flow processes put in place for handling customer interactions and phone calls

Click to enlarge the diagram below, which illustrates the topology of the SBP API