A Campaign is a configured object that allows you to organize the data collection, define business rules for prioritization, and determine assignment to staff for the purpose of social media engagement/responses. One or more feeds would be associated with a campaign. A campaign could be set up for a specific brand, product, or even a specific problem associated with a product. For example, there could be a campaign to collect all references to UCCE. That campaign could have multiple feeds that would all go into one collection of social contacts related to UCCE.

Configuring a campaign on CCP requires the configuration of a name and description. To generate any results, you must also associate feeds to a campaign. The campaign configuration can be done via the "CCP Campaign Configuration" gadget or via the APIs.

Campaign Results RSS Feed #

The campaign results are the output of CCP. The results of all campaigns are automatically published to an RSS feed. This feed URL can be found by clicking the RSS link in the Campaign configuration gadget. For this version of CCP, the campaign results is simply a merge of multiple RSS feeds that is output as one combined time-sorted RSS feed. CCP will also de-duplicate posts so for example if you created a Feed from Twitter for "Cisco" and a Feed for "UCCE" then a tweet of "Cisco UCCE is awesome" would be collected by both feeds but it will only show up once in the campaign.

Unlike the the other API's. the Campaign Results RSS feed URL is designed to be permanent. The URL is based on the initial name entered when the Campaign is created. Note, even if the name is subsequently changed, the feed URL will not change. The goal was to make the URL/permanent but to try to avoid having the feed URL break. For example, if the Feed URL is being used to publish results in many different clients, then changing the URL/name would break all of those clients. If a duplicate name is created, CCP will append a number. (Note: this is an area of product still being evaluated. If you have suggestions on the design, please provide feedback.)