It is now possible to overlay your Jabber UC functionality within your web application with CEBT from Cisco.
CEBT provides a technology layer that automatically knows when business processes should happen, which then triggers the appropriate Unified Communications action (for example, a voice message, IM, Webex, video call, etc) within your Jabber-enabled web app.
For example, when an inventory item is malfunctioning within your inventory-maintenance app, the CEBT process highlights and prompts the relevant trigger (for example, it sends an IM to the relevant contact or prompts a Webex discussion) with no human interaction.
Please read on to find out more about CEBT.
What is the exact definition of CEBT?
CEBT is a business and technology architecture approach for accelerating and simplifying business processes. By inserting efficiency-promoted communication and collaboration services into business processes to remove employee and system delays, CEBT expedites workflows and increases an organization's responsiveness and agility.

CEBT delivers value by allowing organizations to realize business benefits from the following three collaboration factors:
- Cost reduction: Delivers a total cost of ownership (TCO) value proposition.
- Employee productivity: Enables the most expensive asset of an organization.
- Business transformation: Delivers top and bottom line improvements to an organization's income statement by transforming business processes.
CEBT's business-first approach, as opposed to a technology-first approach, toward solving business problems provides a quantifiable way to measure and demonstrate the business value effect within an organization. From a technology perspective, CEBT is a cloud-based platform enabling the flexible consumption of communication and collaboration services to accelerate a business process flow.
How does CEBT + Jabber add value?
By layering the architecture approach of CEBT with the front-end flexibility of the Jabber SDK, you can create a collaboration combination that is truly better together.
Access the following resources to learn more:
- OSISoft & SOA Gateway for Jabber (CEBT) Cisco Live Video Demo (5 minutes) part1 and part2.
Important: For more information on CEBT or how to engage Cisco for assisting in estimating the business value benefits for employing CEBT, please contact cebt@cisco.com.