Overview

Cisco Systems IP Phone Services bring the power of the World Wide Web to Cisco IP Phones. An integral part of a Cisco AVVID (Architecture for Voice, Video and Integrated Data) solution, IP Phone Services provide access to intelligent network applications and dynamic and interactive communication tools.

Many attempts at personalizing traditional private branch exchange (PBX) solutions are available today. However, these solutions typically use proprietary technology and are expensive and complicated. Cisco IP Phone Services deliver customized content to Cisco IP Phones, enhancing employee productivity and unleashing the power of intelligent network applications.

Benefits of IPPS

Using the Cisco IP Phone 7940 and 7960, you can deploy customized client services with which users can interact from the keypad, soft keys, or a rocker key and display valuable information. IP Phone Services use a 133x65 pixel-based LCD display on the Cisco IP Phones 7940 and 7960. By pressing the services button on a Cisco IP Phone 7940 or 7960, a session is initiated and a menu of services that are configured for the phone appears. When you select a service from the listing, the phone's display is updated. The following is a list of compelling services that can be supplied to the Cisco IP Phones

• Conference room scheduler
• E-mail and voice-mail messages list
• Daily and weekly schedule and appointments
• Personal address book entries
• Weather reports
• Stocks information
• Company news
• Flight status
• Transit schedules

Technology Details

Cisco IP Phone Services provides a simple, standard, and structured way to organize data. XML can be used to describe the format of a document with what is known as an XML Schema. An XML document containing data in a format compatible with a defined schema is commonly referred to as an instance document.

The Cisco IP Phones 7940 and 7960 can be configured to display menus, text, and graphics that the phone can obtain from normal web servers. The different types of data are displayed using pre-defined XML Schemas. These primitive XML schema types can be used to create Cisco IP Phone Services as well as creating customized directories using a subset of the schemas.